Our friends at Bayou in the UK were tasked by Tenzing to produce the imagery and motion for a large London underground campaign. 

The client wanted to let people know that Life is too Good for Bad Energy; whether it’s the ingredients in your energy drink or the people you surround yourself with, make sure you feel uplifted by good energy. The creative team on this project spanned 2 continents and 4 different countries.

Pixteur delivered massive print renders as well as animation & motion design for multiple channels. 

We designed an art directable system that allowed us to animate water droplets in target areas. We also reproduced photo real fruit from photo scans as well as artistically matching and sculpting the details. We used a full ACES color system to make sure we had full control of the brand colors as well as the vibrant fruit throughout the entire process.